Reach – The number of listeners or members that are exposed to the content advertised.
Active Listening – The audience reached that actively engage and listen to the promotion.
Impressions Per Action (Frequency) – Ratio of interested individuals in the audience.
Return Channel Simplicity – Simplicity involves an instant response which is greater in social media because of the platform’s quick interactivity.
Return Channel Targeting – Involves having a highly targeted landing page for the audience who expresses interest
Commercial Offer Capability – 100% of offers can be discussed for Radio, but only 1:5 for social media due to its nature.
Audience Targeting Efficiency (Conversion Rate) – Percent of audience with legitimate interest and most likely to buy product or service.
Overall Efficiency – Overall interest percentage
Number of Leads – Number of obtained sales leads