Radio Broadcast and Social Media Cost Comparison

Radio and Social Media Comparison Table, Advertisement, Social Media Marketing

Reach The number of listeners or members that are exposed to the content advertised.
Active Listening The audience reached that actively engage and listen to the promotion.
Impressions Per Action (Frequency) Ratio of interested individuals in the audience.
Return Channel Simplicity Simplicity involves an instant response which is greater in social media because of the platform’s quick interactivity.
Return Channel Targeting – Involves having a highly targeted landing page for the audience who expresses interest
Commercial Offer Capability – 100% of offers can be discussed for Radio, but only 1:5 for social media due to its nature.
Audience Targeting Efficiency (Conversion Rate) Percent of audience with legitimate interest and most likely to buy product or service.
Overall Efficiency Overall interest percentage
Number of Leads Number of obtained sales leads

About qiclearning

Tech Media expert Lawrence Harte is at the core of the changing TV industry. As senior editor Social TV and other Magazines, he has interviewed over 3800 TV technology executives and professionals since 2005 who share they insights, solutions, and business information. He has authored over 112 technology and business books that explain how these systems work and are changing. He shares the latest innovations and shocking business changes trends of the Television industry including interactive holograms that you can feel (yes, this is real!), TV ad selection based on social media activities, and the economic changes of Internet TV content monetization. His expert consulting clients include Google TV, Samsung, Rovi, Centurylink, and others. Mr. Harte likes to demonstrate gadgets and do fun interactive audience exercises. People who hear him speak are amazed, fearful, and dazzled by what is coming.
This entry was posted in Marketing, Radio Advertisements, Radio Marketing, Social Media Economics. Bookmark the permalink.

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