Radio has been a strong advertising channel for nearly a century and for good reason. It’s ease and tremendous reach to the public gives it an edge over many other marketing methods, but a new promotional platform still in its infantile stage is coming on to the scene with great promise, Social Media. Comparing the two can be difficult and a lack of knowledge in regards to which can help generate more business can lead to a wasted budget, a poor brand reputation, and less sales. This article will discuss comparisons between social media and radio promotion and what you can do to generate more sales leads and improve your marketing campaign overall.
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