You are a marketing officer and you want to justify your Social Media budget to your CFO. This can be a daunting task considering the struggle it is to find a legitimate ROI from marketing through Social Media channels. Without justification from your financial counterpart a variety of results can occur such as a decrease in overall marketing budget, poor online brand reputation, and complaints by superiors on social media marketing failures. This article will provide 5 steps on how to convince your CFO that Social Media is a profitable marketing channel worth investing in.
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