How to Justify the Money Invested in Social Media Marketing

You are a marketing officer and you want to justify your Social Media budget to your CFO. This can be a daunting task considering the struggle it is to find a legitimate ROI from marketing through Social Media channels. Without justification from your financial counterpart a variety of results can occur such as a decrease in overall marketing budget, poor online brand reputation, and complaints by superiors on social media marketing failures. This article will provide 5 steps on how to convince your CFO that Social Media is a profitable marketing channel worth investing in.

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About qiclearning

Tech Media expert Lawrence Harte is at the core of the changing TV industry. As senior editor Social TV and other Magazines, he has interviewed over 3800 TV technology executives and professionals since 2005 who share they insights, solutions, and business information. He has authored over 112 technology and business books that explain how these systems work and are changing. He shares the latest innovations and shocking business changes trends of the Television industry including interactive holograms that you can feel (yes, this is real!), TV ad selection based on social media activities, and the economic changes of Internet TV content monetization. His expert consulting clients include Google TV, Samsung, Rovi, Centurylink, and others. Mr. Harte likes to demonstrate gadgets and do fun interactive audience exercises. People who hear him speak are amazed, fearful, and dazzled by what is coming.
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